Core

3D Model

Drop off point is the first experience of the establishment. I believe that the the installation should not only be functional but should also resonate the emotions of brand or company.

When It comes to ESR’s brand image and emotions it revolves around rock steady stability, balance and gradual growth. A bar graph represents gradual growth. A progressive growth chart puts smile on stakeholder’s face. It’s a statement of stability growth and trust.

ESR is known to support every stake holder promising them positive returns despite volatility. The growth graph directly installs a picture of a staircase in my mind. A staircase is symbolic for every thing the brand stands for. Stability, balance and steady growth. The reason behind the i beam is to symbolise the underpinning strength. A strong foundation ensures the company delivers the desired results. I deliberately oriented I beam to look multidimensional. It signifies that the company operates beyond a singular plane view point.