Galaxy S 3D model created by Alexander Barnes

3D Model

The Challenge

In an ambitious move to rival Apple’s iPhone, Samsung planned to unveil its competitor by late 2009. Prior to this, exhaustive user research had been conducted to enhance the smartphone experience. However, dissatisfied with the home screen experience destined for the Galaxy S, the R&D Vice President assembled a dedicated team to bring his innovative vision to life.

**The solution **

In developing a groundbreaking home screen experience for Samsung, I leveraged the (then) highly advanced graphics processor to its full potential. I took the lead in conceptualizing and executing the UX and UI design, creating an array of 2D and 3D animations. My designs aimed to augment user productivity and establish a unique identity for our product in a competitive market.

www.AlexTheActualizer.com