Hoka TreX GTX

3D Model

The cushy, comfy, supportive ultra-trekking, ultra-hiking, ultra-activity boot.

**How can we dramatically reduce the time and cost it takes to design a hiking boot? **

This was the main question behind this project.

What processes and new tools available to designers could be employed to dramatically reduce the time and cost during the design process, while at the same time introduce more creativity in the process.

This project used a combination of Virtual Reality, Artificial Intelligence, new texturing and rendering tools and new presentation tools. Together they enabled an industrial designer - who has never created a full shoe design - do do just that. In less than a week!

Just 40 hours from start to finish. That includes 3D sketching, 3D modeling, exploration of 6 colorways, and full photoreal renders.

Compared to the traditional design process, this is a significant time savings - and a 3D model is already available for review.