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Sofubi otherwise known as vinyl toys have always had a close connection to hip-hop and rap culture. Graffitti artist around the world have collaborated to create amazing collectible toys which are highly prized by their owners. I wanted to capture some instantly noticeable hip-hop elements within the toy as well as embody the spirit of Run The Jewels. There are a number of key elements I have included such as the iconic fist and gun with a pink gradient which is previlent on the groups marketing material for RTJ4. I also modelled a flat peak cap and thick rim sun glasses often sported by both members of RTJ and headphones complete the hip-hop look. I also wanted to embed some political elements to match their rap style as well as the current political climate. The outer body hides a surprise inside!
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