3 Tips for Best-Selling 3D Model Packs

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In a recent article, 5 Popular Types of 3D Assets That Sell, we mentioned the benefits of creating packs of your 3D models. Now we will share some simple tips to help your packs become more attractive to potential buyers.

Add a detailed description

Your model description shows potential buyers what is included with your asset—and it’s also a great place to use keywords that will improve the model’s discoverability. A comprehensive model description is extremely important when creating an asset pack because it allows you to showcase the value of the pack and justify its price.

  • List every individual asset included in the pack, even the smallest ones.
  • Identify the file formats that are included alongside any additional information you might have.
  • If the pack’s assets are available for sale individually, link back to the individual assets in order to provide flexibility to buyers and increase your work’s visibility.
  • Use at least 15 tags to capture the diversity of the pack and increase the chance that your pack will appear in search results.
  • In the model title, include the word “Pack”, “Collection” or “Bundle”.

Mix and diversify your packs

Many buyers have neither the time nor the desire to pick and choose every prop for their scenes, which is why they prefer to buy packs that contain thematically similar collections of assets. Creating thoughtfully curated asset packs will save buyers time and effort, which could make them more willing to invest in your work.

  • Gather all similar models you have and bundle them into a pack. For example, if you have many furniture models, combine them all into a furniture pack.
  • Make your packs as extensive as possible within the same theme. You could, for instance, create an interior decor pack and include the furniture models from your furniture pack along with an assortment of many small props.
  • Create a wide variety of packs and see which of them sell best. Drawing on your entire portfolio, make different packs suited to different potential customers. For example, you could create a big pack for studios needing entire scenes. You could then separate out all the road signs, vegetation, household props, and structures into additional packs. By reconfiguring your packs, you increase your work’s discoverability and your potential sales with little effort.

Create amazing thumbnails

First impressions are important—strong model thumbnails allow buyers to quickly and effectively understand what your asset pack includes. Crafting a winning thumbnail for an asset pack requires effort and creativity, but will be worth the time spent if it catches more buyers’ eyes.

  • Make sure that each individual model in the pack is visible and can be easily examined.
  • Group visually similar objects together. For instance, If your pack includes different types of doors, make sure to position them together.
  • Use our annotations to guide buyers through the pack.

Finally, we suggest that you create asset packs for untapped niche markets. Search the Sketchfab Store for asset categories or types, being sure to include the word pack or collection. When you find a category or type with few or no existing store packs, you may well have found a potential gold mine.

For more tips on preparing asset packs for sale, check out Luis’ article, Setting up Asset Packs in the Sketchfab Store.

 

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About the author

Sasha Carvajal

Sketchfab Store Associate Manager and AR enthusiast.



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