{"id":4638,"date":"2019-03-14T15:03:36","date_gmt":"2019-03-14T15:03:36","guid":{"rendered":"https:\/\/sketchfab.com\/blogs\/enterprise\/?p=4638"},"modified":"2020-07-23T08:45:11","modified_gmt":"2020-07-23T08:45:11","slug":"3d-advertising-for-toys-lego","status":"publish","type":"post","link":"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego","title":{"rendered":"LEGO Engaged Potential Clients with a 3D Ad"},"content":{"rendered":"[vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;A 3D advertising for LEGO&#8221;][vc_column_text]\n<p class=\"p1\">LEGO developed an interactive 3d ad using our configurator API. This new form of display advertising is much more efficient and inherently engaging for the user than static banner ads.<\/p>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/mhODqwu1amM&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]To learn more, you can read our blog post explaining the <a href=\"https:\/\/sketchfab.com\/blogs\/enterprise\/news\/3d-advertising\/5-reasons-3d-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 reasons to use 3D ads<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text][optin-monster-shortcode id=&#8221;ip1pfxqr7emqxpdgssbd&#8221;][\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;A 3D advertising for LEGO&#8221;][vc_column_text] LEGO developed an interactive 3d ad using our configurator API. This new form of display advertising is much more efficient and inherently engaging for the user than static banner ads. [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/mhODqwu1amM&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]To learn more, you can read our blog post explaining the Top 5 reasons to use 3D ads[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text][optin-monster-shortcode id=&#8221;ip1pfxqr7emqxpdgssbd&#8221;][\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":42,"featured_media":4658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17,5],"tags":[],"class_list":["post-4638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-ads","category-gaming-toys","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3D Interactive Advertising for Toys, Lego | Case Study<\/title>\n<meta name=\"description\" content=\"LEGO developed an interactive 3D ad: a new form of display advertising much more efficient and inherently engaging for the user than static banner ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3D Interactive Advertising for Toys, Lego | Case Study\" \/>\n<meta property=\"og:description\" content=\"LEGO developed an interactive 3D ad: a new form of display advertising much more efficient and inherently engaging for the user than static banner ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/\" \/>\n<meta property=\"og:site_name\" content=\"Sketchfab Enterprise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sketchfab\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-14T15:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T08:45:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sketchfab.com\/blogs\/enterprise\/wp-content\/uploads\/sites\/3\/2019\/03\/lego-708088_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Am\u00e9lie Deltombe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sketchfab\" \/>\n<meta name=\"twitter:site\" content=\"@Sketchfab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Am\u00e9lie Deltombe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/\"},\"author\":{\"name\":\"Am\u00e9lie Deltombe\",\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/#\/schema\/person\/8ecff4de6c9269a8d9692b067a2e4f73\"},\"headline\":\"LEGO Engaged Potential Clients with a 3D Ad\",\"datePublished\":\"2019-03-14T15:03:36+00:00\",\"dateModified\":\"2020-07-23T08:45:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/#organization\"},\"image\":{\"@id\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/3d-ads\/advertising-toys-lego\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sketchfab.com\/blogs\/enterprise\/wp-content\/uploads\/sites\/3\/2019\/03\/lego-708088_1920.jpg\",\"articleSection\":[\"3D Ads\",\"Gaming &amp; 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