{"id":7448,"date":"2020-06-02T18:34:56","date_gmt":"2020-06-02T18:34:56","guid":{"rendered":"https:\/\/sketchfab.com\/blogs\/enterprise\/?p=7448"},"modified":"2022-04-11T13:24:21","modified_gmt":"2022-04-11T13:24:21","slug":"leveraging-3d-for-your-next-virtual-event","status":"publish","type":"post","link":"https:\/\/sketchfab.com\/blogs\/enterprise\/virtual-events-3D","title":{"rendered":"Leveraging 3D for your next virtual event"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]The coronavirus pandemic pushed us towards a contactless, digital lifestyle: weddings happening over video calls, acceleration of eCommerce and retail delivery, remote work, online meetings, virtual showrooms, etc.<\/span><\/p>\n

Large events have become particularly risky and challenging. As a result, event planners have come up with digital alternatives to align with social distancing measures and ensure the safety of those involved.<\/span><\/p>\n

But what do virtual events look like? The possibilities are limitless. And as we\u2019re getting more and more requests regarding digital events and 3D, we thought it would be a good topic to discuss.<\/span>[\/vc_column_text][tm_spacer size=”lg:30″][vc_separator][vc_column_text]\n

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Interested in creating a digital event with 3D? <\/span><\/a><\/strong><\/p>\n

Visit our plans page and subscribe to one of our licenses.\u00a0<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][tm_spacer size=”lg:30″][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Products in 3D”][vc_column_text]Since the eruption of eCommerce and online marketplaces such as eBay and Amazon, brands have put a considerable amount of thought into leveraging the digital playfield.<\/span><\/p>\n

With restrictions due to the pandemic, companies are urged to close brick-and-mortar stores and cancel showrooms.<\/span><\/p>\n

Even if it may be impossible to replace the feeling of physically walking into a store, touching the products, or trying them out, brands have no choice but to rethink their overall distribution strategy and leverage digital tools.<\/span><\/p>\n

In the apparel industry, for example, companies are looking for more interactive content to add to their websites and a way to replace their physical showroom.<\/span><\/p>\n

One of the solutions is to create a 3D model of your product<\/strong> and share it on your eCommerce website or in 3D virtual showrooms.\u00a0<\/span><\/p>\n

The great news is that it has become\u00a0easier and faster to create 3D models<\/a>\u2014and the\u00a0barriers\u00a0to adoption of 3D are quickly disappearing.<\/a>[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/sketchfab.com\/models\/224692f4cb6c42b28db5395854ab96d5\/embed?preload=1&ui_controls=0&ui_infos=0&ui_inspector=0&ui_stop=0&ui_watermark=0&ui_watermark_link=0%22%20frameborder=%220%22%20allow=%22autoplay”][vc_column_text]\n

Hoka One One created 3D models of its shoes for online display. Shoppers can observe their products from all angles, and zoom in and out.<\/i><\/p>\n[\/vc_column_text][tm_spacer size=”lg:30″][vc_column_text]Sharing 3D assets online allows shoppers to actively engage with your products and explore them in detail from all angles.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual showrooms & stores in the fashion industry”][vc_column_text]To replace a physical showroom, brands can create a virtual showroom that showcases 3D representations of their products.<\/p>\n

For example, you can navigate within this virtual Timberland<\/a> showroom by clicking on the different 3D annotations.\u00a0<\/a><\/span>[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/sketchfab.com\/models\/c894321f6d7e41bf8f46bb0314035730\/embed”][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The timeline is often tight for virtual showrooms \u2014brands only have a few days between the moment they receive the samples and the delivery day. You should check out our network of partners<\/a> who can create beautiful 3D models on a tight timeline for you.<\/span><\/p>\n

We also know that 3D models of brand new products, which have not yet hit the market, can be very sensitive data. We take security very seriously, all data is encrypted, and 3D models can be uploaded privately to Sketchfab. To facilitate private and secure sharing of 3D models within organizations, we recently launched a content management<\/span> platform for teams<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual trade shows & exhibition booths”][vc_column_text]For many companies, trade shows are essential to present exciting new products and generate leads. Unfortunately, many of these events have been postponed or canceled due to the COVID-19 pandemic.\u00a0<\/span><\/p>\n

How can brands effectively showcase their products when trade shows are canceled and face-to-face meetings are limited?<\/span>[\/vc_column_text][tm_heading tag=”h4″ custom_google_font=”” text=”3D booth”][vc_column_text]They can leverage 3D to re-create their booths digitally.\u00a0 Check out the 3D booth example below. <\/span>Communication Exhibits<\/span><\/a> easily replicated a physical booth in 3D and created a unique experience for prospects. <\/span>[\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/models\/f15f7624c11e4ef9bec5135303fa1461\/embed”][tm_heading tag=”h4″ custom_google_font=”” text=”Music, animations and links to any kind of media”][vc_column_text]Sketchfab also supports music, links to any kind of media, and animations. After the <\/span>HD expo<\/span><\/a> was canceled due to COVID-19, <\/span>Sandler<\/span><\/a>, an online furniture company, created this amazing 3D booth<\/a> using Sketchfab\u2019s 3D viewer. <\/span>Try it out: s<\/span>imply use the arrows at the bottom for a guided tour around their 6 virtual rooms.<\/span>[\/vc_column_text][tm_spacer size=”lg:30″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLW5vY29va2llLmNvbSUyRmVtYmVkJTJGS1BtbFRlYnhXbVklMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][vc_column_text]\n

After the HD expo was canceled, Sandler created a virtual booth to let visitors view all their models online.<\/i><\/p>\n[\/vc_column_text][tm_spacer size=”lg:30″][vc_column_text]Still yearning for that trade show experience? Design a 3D booth and share it online to your audience. You won\u2019t be limited by physics, budget, or space\u2014have the booth floating in the middle of the ocean or in a beautiful castle!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual exhibits and museums”][tm_heading tag=”h4″ custom_google_font=”” text=”Cultural experiences from the comfort of your home”][vc_column_text]Cultural institutions are already familiar with 3D, which plays a major role in the conservation of cultural heritage.\u00a0<\/span><\/p>\n

The ability to bring cultural and educational experiences\u2014such as art galleries\u2014to homebound individuals has been vital during this pandemic.\u00a0<\/span><\/p>\n

It\u2019s possible, for example, to travel to North Macedonia and explore the Medieval <\/span>Church of St. Sophia<\/span><\/a> or visit an immersive <\/span>MoMA art exhibit<\/span><\/a>, all from the comfort of your home.\u00a0<\/span><\/p>\n

All 3D experiences shared via Sketchfab are viewable in virtual reality. Below is a great example of how the MoMA leverages 3D and VR thanks to Sketchfab. Y<\/span>ou can explore the installation below in 3D, and view it in VR<\/a>\u00a0on a\u00a0compatible device.<\/a>[\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/3d-models\/rainforest-v-variation-1-vr-experience-043c5715cfc947668e688af65629e8ae”][vc_column_text]\n

The MoMA museum created a 3D experience of a Rainforest as it was installed in MoMA\u2019s Studio.<\/i><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h4″ custom_google_font=”” text=”Virtual Gallery and 3D annotations”][vc_column_text]Furthermore, with 3D annotations, users can interactively navigate scenes and learn about these art and cultural works in a novel, engaging way. Try it yourself with <\/span>the beautiful art gallery<\/span><\/a> below. Navigate by clicking the different 3D annotations.<\/span>[\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/models\/0e3e19faa6474fd5974e6a7ed1b221d8\/embed”][vc_column_text]\n

Visit this virtual gallery from the comfort of your home. Our technology allows you to add music, annotations, animations, and links to any kind of media.<\/i><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Interested in creating a digital event with 3D?”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]If you need help creating 3D content, r<\/span>each out to one of our partners<\/a> to create your 3D models.<\/p>\n

If you already have 3D models, our 3D platform readily accepts a <\/span>wide variety of file formats<\/span><\/a>. Securely share 3D assets within your teams and easily embed 3D on your website using our 3D viewer. V<\/span>isit our Plans page<\/span><\/a> and subscribe to one of our licenses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]The coronavirus pandemic pushed us towards a contactless, digital lifestyle: weddings happening over video calls, acceleration of eCommerce and retail delivery, remote work, online meetings, virtual showrooms, etc. Large events have become particularly risky and challenging. As a result, event planners have come up with digital alternatives to align with social distancing measures and ensure the safety of those involved. But what do virtual events look like? The possibilities are limitless. And as we\u2019re getting more and more requests regarding digital events and 3D, we thought it would be a good topic to discuss.[\/vc_column_text][tm_spacer size=”lg:30″][vc_separator][vc_column_text] Interested in creating a digital event with 3D? Visit our plans page and subscribe to one of our licenses.\u00a0 [\/vc_column_text][tm_spacer size=”lg:30″][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Products in 3D”][vc_column_text]Since the eruption of eCommerce and online marketplaces such as eBay and Amazon, brands have put a considerable amount of thought into leveraging the digital playfield. With restrictions due to the pandemic, companies are urged to close brick-and-mortar stores and cancel showrooms. Even if it may be impossible to replace the feeling of physically walking into a store, touching the products, or trying them out, brands have no choice but to rethink their overall distribution strategy and leverage digital tools. In the apparel industry, for example, companies are looking for more interactive content to add to their websites and a way to replace their physical showroom. One of the solutions is to create a 3D model of your product and share it on your eCommerce website or in 3D virtual showrooms.\u00a0 The great news is that it has become\u00a0easier and faster to create 3D models\u2014and the\u00a0barriers\u00a0to adoption of 3D are quickly disappearing.[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/sketchfab.com\/models\/224692f4cb6c42b28db5395854ab96d5\/embed?preload=1&ui_controls=0&ui_infos=0&ui_inspector=0&ui_stop=0&ui_watermark=0&ui_watermark_link=0%22%20frameborder=%220%22%20allow=%22autoplay”][vc_column_text] Hoka One One created 3D models of its shoes for online display. Shoppers can observe their products from all angles, and zoom in and out. [\/vc_column_text][tm_spacer size=”lg:30″][vc_column_text]Sharing 3D assets online allows shoppers to actively engage with your products and explore them in detail from all angles.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual showrooms & stores in the fashion industry”][vc_column_text]To replace a physical showroom, brands can create a virtual showroom that showcases 3D representations of their products. For example, you can navigate within this virtual Timberland showroom by clicking on the different 3D annotations.\u00a0[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/sketchfab.com\/models\/c894321f6d7e41bf8f46bb0314035730\/embed”][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The timeline is often tight for virtual showrooms \u2014brands only have a few days between the moment they receive the samples and the delivery day. You should check out our network of partners who can create beautiful 3D models on a tight timeline for you. We also know that 3D models of brand new products, which have not yet hit the market, can be very sensitive data. We take security very seriously, all data is encrypted, and 3D models can be uploaded privately to Sketchfab. To facilitate private and secure sharing of 3D models within organizations, we recently launched a content management platform for teams.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual trade shows & exhibition booths”][vc_column_text]For many companies, trade shows are essential to present exciting new products and generate leads. Unfortunately, many of these events have been postponed or canceled due to the COVID-19 pandemic.\u00a0 How can brands effectively showcase their products when trade shows are canceled and face-to-face meetings are limited?[\/vc_column_text][tm_heading tag=”h4″ custom_google_font=”” text=”3D booth”][vc_column_text]They can leverage 3D to re-create their booths digitally.\u00a0 Check out the 3D booth example below. Communication Exhibits easily replicated a physical booth in 3D and created a unique experience for prospects. [\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/models\/f15f7624c11e4ef9bec5135303fa1461\/embed”][tm_heading tag=”h4″ custom_google_font=”” text=”Music, animations and links to any kind of media”][vc_column_text]Sketchfab also supports music, links to any kind of media, and animations. After the HD expo was canceled due to COVID-19, Sandler, an online furniture company, created this amazing 3D booth using Sketchfab\u2019s 3D viewer. Try it out: simply use the arrows at the bottom for a guided tour around their 6 virtual rooms.[\/vc_column_text][tm_spacer size=”lg:30″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLW5vY29va2llLmNvbSUyRmVtYmVkJTJGS1BtbFRlYnhXbVklMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][vc_column_text] After the HD expo was canceled, Sandler created a virtual booth to let visitors view all their models online. [\/vc_column_text][tm_spacer size=”lg:30″][vc_column_text]Still yearning for that trade show experience? Design a 3D booth and share it online to your audience. You won\u2019t be limited by physics, budget, or space\u2014have the booth floating in the middle of the ocean or in a beautiful castle![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Virtual exhibits and museums”][tm_heading tag=”h4″ custom_google_font=”” text=”Cultural experiences from the comfort of your home”][vc_column_text]Cultural institutions are already familiar with 3D, which plays a major role in the conservation of cultural heritage.\u00a0 The ability to bring cultural and educational experiences\u2014such as art galleries\u2014to homebound individuals has been vital during this pandemic.\u00a0 It\u2019s possible, for example, to travel to North Macedonia and explore the Medieval Church of St. Sophia or visit an immersive MoMA art exhibit, all from the comfort of your home.\u00a0 All 3D experiences shared via Sketchfab are viewable in virtual reality. Below is a great example of how the MoMA leverages 3D and VR thanks to Sketchfab. You can explore the installation below in 3D, and view it in VR\u00a0on a\u00a0compatible device.[\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/3d-models\/rainforest-v-variation-1-vr-experience-043c5715cfc947668e688af65629e8ae”][vc_column_text] The MoMA museum created a 3D experience of a Rainforest as it was installed in MoMA\u2019s Studio. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h4″ custom_google_font=”” text=”Virtual Gallery and 3D annotations”][vc_column_text]Furthermore, with 3D annotations, users can interactively navigate scenes and learn about these art and cultural works in a novel, engaging way. Try it yourself with the beautiful art gallery below. Navigate by clicking the different 3D annotations.[\/vc_column_text][tm_spacer size=”lg:30″][vc_video link=”https:\/\/sketchfab.com\/models\/0e3e19faa6474fd5974e6a7ed1b221d8\/embed”][vc_column_text] Visit this virtual gallery from the comfort of your home. Our technology allows you to add music, annotations, animations, and links to any kind of media. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=”h2″ custom_google_font=”” text=”Interested in creating a digital event with 3D?”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]If you need help creating 3D content, reach out to one of our partners to create your 3D models. If you already have 3D models, our 3D platform readily accepts a wide variety of file formats. Securely share 3D assets within your teams and easily embed 3D on your website using our 3D viewer. Visit our Plans page and subscribe to one of our licenses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":45,"featured_media":7456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,57,67,8],"tags":[],"class_list":["post-7448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-configurator","category-3d-strategy","category-ar-vr","category-blog"],"yoast_head":"\nLeveraging 3D for your next virtual event - Sketchfab Enterprise Blog<\/title>\n<meta name=\"description\" content=\"3D can help you create digital events and virtual showrooms to stay in contact with your clients and interactively share your product online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sketchfab.com\/blogs\/enterprise\/virtual-events-3D\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging 3D for your next virtual event - 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