{"id":9077,"date":"2021-10-26T17:50:46","date_gmt":"2021-10-26T17:50:46","guid":{"rendered":"https:\/\/sketchfab.com\/blogs\/enterprise\/?p=9077"},"modified":"2024-02-21T18:18:00","modified_gmt":"2024-02-21T18:18:00","slug":"how-crocs-revolutionized-their-product-review-process-with-sketchfab-for-teams","status":"publish","type":"post","link":"https:\/\/sketchfab.com\/blogs\/enterprise\/crocs","title":{"rendered":"How Crocs Revolutionized their Product Review Process with Sketchfab for Teams"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400\">Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear. Since its inception in 2002, Crocs has sold more than 720 million pairs of shoes in more than 80 countries around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Earlier this year, Crocs announced its commitment to become a net-zero brand by 2030 with a strategic focus on sustainable ingredients, packaging, product afterlife, and resource use. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The challenge: create a more efficient and effective solution for Crocs\u2019 quarterly product review meetings&#8221;][vc_column_text]<span style=\"font-weight: 400\">Four times a year, the company hosted <\/span><b>in-person product review meetings<\/b><span style=\"font-weight: 400\"> at their headquarters in Colorado.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For every meeting, more than <\/span><b>1,000 samples<\/b><span style=\"font-weight: 400\"> representing new styles and colorways had to be <\/span><b>manufactured in Asia<\/b><span style=\"font-weight: 400\"> and then <\/span><b>shipped to the HQ office in Colorado<\/b><span style=\"font-weight: 400\">, where they were displayed to merchandisers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Attendees of the four meetings <\/span><b>traveled from different parts of the world <\/b><span style=\"font-weight: 400\">specifically for these meetings.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This overall process was:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Costly<\/b><span style=\"font-weight: 400\"> in terms of sample-making and travels.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Time-consuming<\/strong>, since people who traveled from abroad, <\/span><b>didn&#8217;t have access to the samples once the meetings were over <\/b><span style=\"font-weight: 400\">and they had traveled back to their countries.<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>Inefficient<\/strong>: the production of these samples and the long-distance travel of attendees was <\/span><b>no longer a tenable solution.<\/b><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The solution: Crocs digitized their samples and leveraged Sketchfab\u2019s 3D asset management platform to easily conduct online product meetings.&#8221;][vc_column_text]\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In 2018, Crocs decided to try a different approach and <\/span><b>digitized all of their sample portfolios in 3D.\u00a0<\/b><\/li>\n<\/ul>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_video link=&#8221;https:\/\/sketchfab.com\/models\/c18d50bb5e8748ecb7416668436736cd\/embed?ui_infos=0&amp;ui_watermark_link=0&amp;ui_watermark=0&#8243;][tm_spacer size=&#8221;lg:10&#8243;][vc_column_text]\n<ul>\n<li><span style=\"font-weight: 400\">Then, Crocs used <\/span><a href=\"https:\/\/sketchfab.com\/features\/teams?utm_source=enterprise-blog&amp;utm_medium=inline-link&amp;utm_campaign=enterprise-crocs\"><b>Sketchfab for Teams<\/b><\/a><b>,<\/b><span style=\"font-weight: 400\"> the 3D asset management platform by Sketchfab to:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><b>Store and centralize their 3D assets<\/b><span style=\"font-weight: 400\"> in a secure and seamless way.<\/span><\/li>\n<li><b>Organize and classify their digital sample portfolio<\/b><span style=\"font-weight: 400\"> inside folders hierarchies.<\/span><\/li>\n<li><b>Invite collaborators<\/b><span style=\"font-weight: 400\"> to their shared Sketchfab account so that they could review samples from the comfort of their home or office.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\"><\/li>\n<\/ul>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_raw_html]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[\/vc_raw_html][vc_column_text]\n<p class=\"p1\" style=\"font-size: 14px;text-align: center\"><i><span style=\"font-weight: 400\">Sketchfab&#8217;s 3D asset management platform: Sketchfab for Teams<\/span><\/i><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The results: The fully digitized process helps save money and time, and minimizes the impact of manufacturing and travel.&#8221;][vc_column_text]\n<ul>\n<li><span style=\"font-weight: 400\">Crocs fully <\/span><b>digitized their quarterly product review meetings,<\/b><span style=\"font-weight: 400\"> thus eliminating the respective travel and shipment costs associated with <\/span><b>transporting dozens of people and thousands of physical samples to the meetings<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text css=&#8221;.vc_custom_1635415160955{border-left-width: 3px !important;padding-top: 20px !important;padding-right: 25px !important;padding-bottom: 20px !important;padding-left: 25px !important;background-color: #fcfcfc !important;border-left-color: #1caad9 !important;border-left-style: solid !important;}&#8221;]\n<p style=\"text-align: center;font-size: 20px\"><strong><span style=\"color: #1caad9\">\u201cDigital samples saved us from manufacturing thousands of physical samples every year, which were once shipped to the HQ for the meetings.<\/span><span style=\"color: #1caad9\">\u201d<\/span><\/strong><\/p>\n<p style=\"text-align: right;font-size: 12px\"><em><cite><i>\u2014Stefano Ferniani, Senior Director of Global Innovation at Crocs<\/i><\/cite><\/em><\/p>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"font-weight: 400\">Crocs\u2019 collaborators <\/span><b>can easily review the design<\/b><span style=\"font-weight: 400\"> of the samples in Crocs\u2019 Sketchfab account on-demand, which helps speed the go-to-market process.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">The fully digitized approach proved to be exceptionally <\/span><b>useful and impactful when the pandemic brought travel to a standstill in early 2020.<\/b><\/li>\n<\/ul>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text css=&#8221;.vc_custom_1635415214226{border-left-width: 3px !important;padding-top: 20px !important;padding-right: 25px !important;padding-bottom: 20px !important;padding-left: 25px !important;background-color: #fcfcfc !important;border-left-color: #1caad9 !important;border-left-style: solid !important;}&#8221;]\n<p style=\"text-align: center;font-size: 20px\"><strong><span style=\"color: #1caad9\">\u201cThe transition was pretty much friction-less, and it proved to be even more impactful when the pandemic his the world.<\/span><span style=\"color: #1caad9\">\u201d<\/span><\/strong><\/p>\n<p style=\"text-align: right;font-size: 12px\"><em><cite><i>\u2014Stefano Ferniani, Senior Director of Global Innovation at Crocs<\/i><\/cite><\/em><\/p>\n[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<em>October 2021<\/em>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear. Since its inception in 2002, Crocs has sold more than 720 million pairs of shoes in more than 80 countries around the world. Earlier this year, Crocs announced its commitment to become a net-zero brand by 2030 with a strategic focus on sustainable ingredients, packaging, product afterlife, and resource use. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The challenge: create a more efficient and effective solution for Crocs\u2019 quarterly product review meetings&#8221;][vc_column_text]Four times a year, the company hosted in-person product review meetings at their headquarters in Colorado.\u00a0 For every meeting, more than 1,000 samples representing new styles and colorways had to be manufactured in Asia and then shipped to the HQ office in Colorado, where they were displayed to merchandisers.\u00a0 Attendees of the four meetings traveled from different parts of the world specifically for these meetings.\u00a0 This overall process was: Costly in terms of sample-making and travels.\u00a0 Time-consuming, since people who traveled from abroad, didn&#8217;t have access to the samples once the meetings were over and they had traveled back to their countries. Inefficient: the production of these samples and the long-distance travel of attendees was no longer a tenable solution. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The solution: Crocs digitized their samples and leveraged Sketchfab\u2019s 3D asset management platform to easily conduct online product meetings.&#8221;][vc_column_text] In 2018, Crocs decided to try a different approach and digitized all of their sample portfolios in 3D.\u00a0 [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_video link=&#8221;https:\/\/sketchfab.com\/models\/c18d50bb5e8748ecb7416668436736cd\/embed?ui_infos=0&amp;ui_watermark_link=0&amp;ui_watermark=0&#8243;][tm_spacer size=&#8221;lg:10&#8243;][vc_column_text] Then, Crocs used Sketchfab for Teams, the 3D asset management platform by Sketchfab to: Store and centralize their 3D assets in a secure and seamless way. Organize and classify their digital sample portfolio inside folders hierarchies. Invite collaborators to their shared Sketchfab account so that they could review samples from the comfort of their home or office. [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_raw_html]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[\/vc_raw_html][vc_column_text] Sketchfab&#8217;s 3D asset management platform: Sketchfab for Teams [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; text=&#8221;The results: The fully digitized process helps save money and time, and minimizes the impact of manufacturing and travel.&#8221;][vc_column_text] Crocs fully digitized their quarterly product review meetings, thus eliminating the respective travel and shipment costs associated with transporting dozens of people and thousands of physical samples to the meetings. [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text css=&#8221;.vc_custom_1635415160955{border-left-width: 3px !important;padding-top: 20px !important;padding-right: 25px !important;padding-bottom: 20px !important;padding-left: 25px !important;background-color: #fcfcfc !important;border-left-color: #1caad9 !important;border-left-style: solid !important;}&#8221;] \u201cDigital samples saved us from manufacturing thousands of physical samples every year, which were once shipped to the HQ for the meetings.\u201d \u2014Stefano Ferniani, Senior Director of Global Innovation at Crocs [\/vc_column_text][vc_column_text] Crocs\u2019 collaborators can easily review the design of the samples in Crocs\u2019 Sketchfab account on-demand, which helps speed the go-to-market process.\u00a0 The fully digitized approach proved to be exceptionally useful and impactful when the pandemic brought travel to a standstill in early 2020. [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text css=&#8221;.vc_custom_1635415214226{border-left-width: 3px !important;padding-top: 20px !important;padding-right: 25px !important;padding-bottom: 20px !important;padding-left: 25px !important;background-color: #fcfcfc !important;border-left-color: #1caad9 !important;border-left-style: solid !important;}&#8221;] \u201cThe transition was pretty much friction-less, and it proved to be even more impactful when the pandemic his the world.\u201d \u2014Stefano Ferniani, Senior Director of Global Innovation at Crocs [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]October 2021[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":42,"featured_media":9089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,63,15,5,64],"tags":[],"class_list":["post-9077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-asset-management","category-3d-viewer","category-apparel","category-customer-stories","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Crocs Revolutionized their Product Review Process with Sketchfab for Teams<\/title>\n<meta name=\"description\" content=\"Crocs fully digitized their quarterly product review meetings, thus eliminating the respective travel and shipment costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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