{"id":9693,"date":"2022-12-07T14:45:55","date_gmt":"2022-12-07T14:45:55","guid":{"rendered":"https:\/\/sketchfab.com\/blogs\/enterprise\/?p=9693"},"modified":"2024-02-21T18:17:55","modified_gmt":"2024-02-21T18:17:55","slug":"how-carter-manufacturing-uses-interactive-3d-to-educate-sales-teams-on-its-sophisticated-products","status":"publish","type":"post","link":"https:\/\/sketchfab.com\/blogs\/enterprise\/carter-manufacturing","title":{"rendered":"How Carter Manufacturing uses interactive 3D to educate sales teams on its sophisticated products"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400\">Carter Manufacturing specializes in prototyping and manufacturing high-precision bearings for both standard and specialized applications in industries such as chemical, food processing, and industrial packaging. It even has products on Mars!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Problem: Carter Manufacturing didn\u2019t have any interactive tools to educate its plant managers and sales teams on its products.&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400\">Carter Manufacturing needed a way to better demo its products. Until now, they leveraged 2D images, charts, and product manuals.\u00a0<\/span><span style=\"font-weight: 400\">As Carter Manufacturing produces high-precision and specialized products, it needs to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Be able to <strong>showcase products in great detail<\/strong> to its sales team and its clients.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Enable its teams and clients to <strong>interact with the product<\/strong> so they can learn about the different parts.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Carter Manufacturing had developed its own 3D models and wanted to share them with its sales representatives but it didn\u2019t have an easy way to do this.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">The only way to share a 3D model with the sales team or a client <strong>was to share the 3D source file.\u00a0<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400\">The only way for the sales team to navigate the 3D object was to<strong> use 3D creation software.<\/strong> The sales team did not have the skills or background required to manipulate 3D objects within the specialized 3D software. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Solution&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<ul>\n<li><span style=\"font-weight: 400\">Engineering training expert saVRee, a <\/span><a href=\"https:\/\/sketchfab.com\/blogs\/enterprise\/partners\/savree\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Sketchfab certified partner<\/span><\/a><span style=\"font-weight: 400\">, leveraged the Sketchfab 3D viewer and the Sketchfab API to develop <\/span><a href=\"https:\/\/savree.com\/en\/interface-builder\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">the Interface Builder<\/span><\/a><span style=\"font-weight: 400\">. This web-based tool enables users to create <\/span><b>an interactive real-time 3D interface with no coding knowledge required.\u00a0\u00a0<\/b><\/li>\n<li><span style=\"font-weight: 400\">Carter Manufacturing used the Interface Builder to create <strong>an interactive interface to showcase its 3D models of products.<\/strong><\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row size=&#8221;lg:30&#8243;][vc_column][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400\">The team at Carter Manufacturing could <strong>easily create and customize<\/strong> many aspects of their product interface using saVRee&#8217;s Interface Builder, following the steps below.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Display any of its Sketchfab-hosted 3D models.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add content such as videos, images, PDFs, and external links to the parts of the interface that surround the model.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enable real-time 3D actions such as cross-section views, variations, annotations and show or hide parts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customize the interface to match its own branding. This includes <\/span><span style=\"font-weight: 400\">customizing the loading screen to display the company&#8217;s slogan or tagline.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enable or disable features such as Virtual Reality (VR) and Augmented Reality (AR).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Embed the entire interface on any website.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Results&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400\">Now, instead of only 2D images and product charts, Carter Manufacturing has <\/span><b>an interactive way of showing its products with a 3D interactive interface.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Carter Manufacturing can now use the 3D interface to <\/span><b>onboard and train its sales, marketing, and training teams on its products. <\/b><span style=\"font-weight: 400\">These teams can also leverage the interactive interface <\/span><b>to educate their own customers.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Carter Manufacturing can also use this interface at <\/span><b>showrooms to educate visitors on its products.\u00a0<\/b>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<em>December 2022<\/em>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Carter Manufacturing specializes in prototyping and manufacturing high-precision bearings for both standard and specialized applications in industries such as chemical, food processing, and industrial packaging. It even has products on Mars![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Problem: Carter Manufacturing didn\u2019t have any interactive tools to educate its plant managers and sales teams on its products.&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Carter Manufacturing needed a way to better demo its products. Until now, they leveraged 2D images, charts, and product manuals.\u00a0As Carter Manufacturing produces high-precision and specialized products, it needs to: Be able to showcase products in great detail to its sales team and its clients. Enable its teams and clients to interact with the product so they can learn about the different parts.\u00a0 Carter Manufacturing had developed its own 3D models and wanted to share them with its sales representatives but it didn\u2019t have an easy way to do this. The only way to share a 3D model with the sales team or a client was to share the 3D source file.\u00a0 The only way for the sales team to navigate the 3D object was to use 3D creation software. The sales team did not have the skills or background required to manipulate 3D objects within the specialized 3D software. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Solution&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Engineering training expert saVRee, a Sketchfab certified partner, leveraged the Sketchfab 3D viewer and the Sketchfab API to develop the Interface Builder. This web-based tool enables users to create an interactive real-time 3D interface with no coding knowledge required.\u00a0\u00a0 Carter Manufacturing used the Interface Builder to create an interactive interface to showcase its 3D models of products. [\/vc_column_text][\/vc_column][\/vc_row][vc_row size=&#8221;lg:30&#8243;][vc_column][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The team at Carter Manufacturing could easily create and customize many aspects of their product interface using saVRee&#8217;s Interface Builder, following the steps below.\u00a0 Display any of its Sketchfab-hosted 3D models.\u00a0 Add content such as videos, images, PDFs, and external links to the parts of the interface that surround the model.\u00a0 Enable real-time 3D actions such as cross-section views, variations, annotations and show or hide parts. Customize the interface to match its own branding. This includes customizing the loading screen to display the company&#8217;s slogan or tagline. Enable or disable features such as Virtual Reality (VR) and Augmented Reality (AR). Embed the entire interface on any website. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][tm_heading custom_google_font=&#8221;&#8221; text=&#8221;The Results&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Now, instead of only 2D images and product charts, Carter Manufacturing has an interactive way of showing its products with a 3D interactive interface.\u00a0 Carter Manufacturing can now use the 3D interface to onboard and train its sales, marketing, and training teams on its products. These teams can also leverage the interactive interface to educate their own customers.\u00a0 Carter Manufacturing can also use this interface at showrooms to educate visitors on its products.\u00a0[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]December 2022[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":42,"featured_media":9707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,63,5,6],"tags":[],"class_list":["post-9693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-configurators","category-3d-viewer","category-customer-stories","category-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Carter Manufacturing uses interactive 3D to educate sales 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