Front MERCEDES Cars & vehicles The brand name was adopted in 1926 [4] as a result of the merger of two competing firms, Benz & Cie. (founded by Karl Benz) and Daimler-Motoren-Gesellschaft (founded by Gottlieb Daimler), into a single concern - Daimler-Benz. The brand name is derived from the two most significant vehicles of the combined companies - Mercedes 1901 and Benz Patent-Motorwagen 1886.
In 2016, the Mercedes-Benz brand is estimated at 43.490 billion dollars, holding second place (after Toyota) among car manufacturing companies and ninth place among all brands in the world [3]. According to BrandZ, in 2016 the brand ranks 39th among the most expensive brands with a value of 22.708 billion dollars [5].
CC AttributionCreative Commons Attribution
Comments