F.Domes Increased Qualified Leads by 30% with a 3D Configurator
About F.Domes, a Polish manufacturer of geodesic domes
F.Domes from Poland is manufacturing geodesic domes for all sorts of purposes and activities: showrooms, pop up stores, personal usage, glamping, outdoor hotel rooms, backyard greenhouses, winter gardens, outdoor classrooms, cafeterias…
© F.Domes
The challenges
Improve the quality of leads
F.Domes’ tents are complex products with multiple configurable features. Potential customers have difficulties understanding the different accessories and characteristics simply by scrolling through different images on F.Domes website. They wanted to find a way to educate their potential customers on how the product works and on its specific characteristics to improve the quality of leads.
Improve the number of leads
F.Domes wanted to increase the number of monthly leads.
Reduce the time spent on inquiries and shorten the sales cycle
The Sales team had to answer potential leads’ numerous basic questions about the product. They also had to quote each lead separately. F.Domes wanted to reduce the time spent on answering basic questions, explaining the different possible combinations and quoting each lead separately.
The solution: a 3D configurator
The development team
Klaas Nienhuis together with Frodo Schering (design and main contractor) and Innouveau (web development) built a 3D configurator for F.Domes using Sketchfab API.
An immersive and interactive online adventure
This 3D configurator allows customers to customize and personalize in real-time their dream domes directly from F. Domes’s website. Customers can virtually visit their configured domes, explore them from every angle, zoom in and zoom out to specific details.
They can also download a PDF of their configured tent and leave their contact info to be directly contacted by a salesperson.
The results: a significant increase in lead conversion
You can personalize your tent in real time directly from F.Domes’ website
The configurator gives shoppers the unique ability to customize a geodesic tent in real time directly from F.Domes’ website. Customers can choose from seemingly infinite options to create a truly unique product: equipment, accessories, size, color, doors, windows, curtains…
They can explore the customized domes from all angles, zoom in, zoom out, rotate, and see the price of the dome as they configure it.
The quality of inquiries improved, prospects are now product-educated
Some customers play for 30-40 minutes with the configurator and prepare multiple versions of geodesic domes. Other customers come back to the configurator multiple times in the span of a few weeks. They learn a lot about the product and its specific characteristics during the configuration process.
The configurator is a self-service approach that has definitely improved the quality of inquiries: prospects are now product-educated and know the ins and outs of the product, and the sales team does not have to answer basic questions about products anymore.
The lead conversion has significantly increased
Since launching the configurator, F.Domes has experienced an increase in visitors, resulting in even more inquiries, despite minimal promotion of the tool so far. The number of monthly leads has increased by 30% to 40%.
“We managed to improved our Visitor to Lead conversation rates by 30 – 40 % on average”
—Adam Lyczakowski, FreeDomes Co Founder
The sales cycle is shorter
The configurator has redefined F.Domes’ sales process. The sales team communicates with educated prospects, who know how the products work. They receive a PDF copy of the configuration and just need to finalize the order coming out of the 3D configurator.
They know exactly what the customer is after, thereby facilitating the sales process. It has reduced the strain on their sales team and is a huge timesaver overall. They can now sell globally, despite a limited dealership network.
“It’s a completely different world, a huge time saver. We just need to finalize the order coming out of the 3D Configurator”
—Adam Lyczakowski, FreeDomes Co Founder
Characteristics of the 3D configurator
Customize every element in real time
The configurator enables consumers to build their own geodesic tent: pick a size, choose a color, move the entrance, add a stove… Clients can explore a customized tent from all angles, zoom in and zoom out.
What would have been a massive and ambitious task of showcasing 100,000+ photos of every possible combination is now achievable in real-time with the configurator.
The 3D configurator works on any device
F. Domes website works great on any device: desktop, tablet, mobile… It is also available in 3 languages and 4 currencies!
A direct contact with a salesperson
Once they’re happy with a model, customers can request a quote directly from the website, containing a screenshot of the configured model and a list of all the options they’ve chosen.
If they leave their contact info, an expert from F.Domes will get in touch. Since the dealer also receives a copy of this PDF configuration, they know exactly what the customer is after.
Are you inspired to build an application with our viewer too? Visit our Plans page, and start using Sketchfab!
