POM Increases Conversion Rate by 340% with a 3D Configurator
Pepper spray manufacturer, POM, increased its conversation rate by 340% on its Shopify website with a 3D configurator powered by Sketchfab
POM is a U.S aerosol company that specializes in the design, manufacturing, filling, and distribution of an innovative personal defense spray. POM’s pepper spray comes in 3 different models: POM key, clip, and snap.
POM Key, Clip and Snap
Each model is available in 3 different colors: black, grey or white, with 8 different band colors.
POM’s pepper spray comes in 72 different varieties (3 models, 3 colors, 8 band colors).
Scrolling through 72 different images is very confusing for shoppers:
- they don’t discern the difference between each model
- they don’t understand they can shop different versions of the same unit
The process to build POM’s 3D Configurator was pretty straightforward.
3D Models - Optimization
3D Configurator - Development
3D Configurator - Implementation
Sketchfab optimized POM’s existing 3D models
Enhanced eCommerce experience thanks to the Sketchfab’s 3D configurator:
- You can now custom build your own POM pepper spray and interact with it in 3D: choose a model type and its color, observe the model from all angles, zoom in and out to details
- It is now easier to understand the differences between each model and their potential combinations
- People are buying multiple configured products vs single color/product before the 3D configurator.
Added to Cart Value
- Conversion rate increase: 340% ⇒ from 0.82% before to 3.65% after the 3D Configurator
- Order size increase: +48% ⇒ from $18.09 before to $26.72 after the 3D Configurator
- Added to cart value increase: +189%